I hear that vertical short video apps are all the rage.
I’m not talking about the tiktok type where anyone can post, but rather a platform that distributes and charges for originally produced drama “content”.
It’s like a short (vertical video) version of Netflix.
Some talks with Chinese sellers in TIFFCOM 2023
At the recent TIFFCOM2023 (TIFF market), a Chinese content distributor came to sell vertical content.
We had a brief business meeting with her, but she said, “I wonder if it is too early for Japan…” She said, “I guess it’s too early for Japan. No one seemed to be interested :)”
A woman from a Singaporean media company said, “Short videos are a platform for people to show short videos in their spare time.
I hear it’s quite a lot of money. Short Content.
ShortTV
ShortTV is a typical application for short videos in China.
As you can see when you download it, there are about 100 episodes of 3-minute dramas per episode.
So far, “3 minutes ✖︎100 episodes” seems to be the typical format.
BUMP
In Japan, the “BUMP” app, operated by emole K.K., is the only app platform so far.
According to the press release of July 5, 2023, it has achieved 350,000 downloads in six months. 3 minutes per episode seems to be the typical format for BUMP as well.
International articles about ShortTV
While researching ShortTV, I just found this article.
ShortTV: Redefining Global Short Dramas Through Localization and Originality, BizBuzz, Nov 13th 2023
ShortTV is aiming for global dominance, expanding into the US and Latin America as well as China.
It will use AI to localize its content.
That’s what it says.
The article below is from August 2023. This one is about whether tiktok (Doyun) and other short video platforms that are posted are effective for marketing.
According to a Chinese investor I know, “Short video apps are the tiktok of six years ago. six years ago no one predicted tiktok would grow like this.”
The time to ride the next wave is now. Yes, it is.
合同会社小村井オムライス 