Could you imagine South Korean superstar IU gracing Japan with her presence for the first time in 12 years? Well, it happened, and it was nothing short of magical!
Under the banner of the “IU H.E.R WORLD TOUR CONCERT,” I had the incredible opportunity to join three students from our very own university to experience this enchanting evening on March 23, 2024, at Yokohama Arena.
Adorable and unbelievably talented, IU’s performance was a masterclass in vocal prowess. The concert was uniquely interactive, featuring lyrics transliterated into Katakana on screens beside the stage, allowing every fan, affectionately known as ‘Uaena’, to sing along passionately.
IU’s charm didn’t stop at her music. Her banter was equally endearing, filling the arena with laughter, especially when juxtaposed with the more formal interpreter – a contrast that added an amusing layer to the evening.
The production was spectacular in every sense. From the pre-show visuals, including clips of fans lining up outside and IU interacting with street advertisements made by Uaena, to the live footage that highlighted a genuine connection with the audience, every moment was crafted to foster a sense of community.
The concert also featured innovative light sticks, whose colors were synchronized with the music, blurring the line between stage and audience into a single, immersive experience. It was like being in a VR world, but so much better because it was real – a physical and emotional unity that made the nearly three-hour show feel fleeting.
The encore sessions were particularly memorable, allowing photography and taking song requests from the audience on the spot, which IU performed with grace.
This concert was a testament to the burgeoning trend of experiential consumption. It wasn’t just a show; it was an interactive spectacle that celebrated fan engagement, showcasing the spirit of service that goes beyond mere entertainment.
For first-time concertgoers among our students, the experience was undoubtedly overwhelming in the best possible way.
The setlist, a carefully curated journey through IU’s musical landscape, is something you’d want to check out, promising a rush of nostalgia and awe. For those interested, a detailed setlist can be found here: https://idea-noto.com/iu-her-2024-setlist/
Here’s hoping for IU’s swift return to Japan. It was an unforgettable night that showcased the power of live music to bring people together, creating a shared experience that resonates far beyond the confines of a concert hall.
合同会社小村井オムライス 